Sales & Coaching Expert | Brad J Penner

Heart Based In-Home Sales & Coaching Expert

Get in Touch

In-Home Sales Systems For Maximum Profit

Explosive Individual & Company Growth.

Work Directly With Proven Systems.

Bringing To Light Untrained Weak Spots.

Expert Guidance For Growth-Minded Companies.

Expert Guidance and Personalized Coaching.

Receive tailored coaching that empowers you to navigate challenges and achieve your personal and professional goals with expert guidance.

Get in Touch

Buy Brad's Book

Comprehensive Coaching For In-Home Sales Companies

Our coaching services provide personalized strategies for both personal growth and business success. We focus on your unique challenges, offering expert guidance to help you.

Personal Coaching

One-on-one sessions to achieve personal goals and enhance self-awareness.

Business Coaching

Full customization of coaching and training sessions to meet & exceed team and company sales goals.

Team Coaching

Enhancing teamwork, collaboration, and communication within organizations.

Unlock Your Potential With My Expertise

Brad was born in Canada and raised in a small town near Winnipeg, Manitoba. After doing very well locally, Brad left home to complete his high school education (eight hours away) in the small town of Wilcox, Saskatchewan to attend the infamous Notre Dame high school where he grew in his leadership ability, academics and hockey skills. From 1989 through 1993. Brad played on a full Division 1 college hockey scholarship at the University of Minnesota-Duluth.

After a brief pro hockey career in Europe, he returned to Duluth to complete his BAS in teaching and minor in coaching. Teaching and coaching at the middle school level in the state of Nevada for 3 years, Brad quickly took an interest in the fitness industry and found sales for the first time by accident. After a manager pointed out that he was naturally good at connecting with people, he found himself rapidly growing in the fitness industry.

Quickly promoted to manager status, general manager, and then regional director of sales status, Brad excelled at every level. After a few years in the fitness industry, the hours and grueling nature of running health clubs took its toll on Brad and he decided to leave the industry in pursuit of another way to serve customers while growing his sales craft, and it became a decision that sure paid off! In 1999, Brad entered the in-home sales services/remodeling industry. Having initial success (despite being quite uncomfortable with the pushy sales' methods he was taught in his first company in Denver, CO) and loving to connect with customers he moved back to Minnesota. Brad continued to serve in the home remodeling industry and continued to grow in different parts of his sales/sales management skills, although something was gnawing at him for change. After making a decision to stop selling in the traditional pushy-fear based selling system of most companies he worked for, he made it a priority to work on himself internally and focus on serving the customer and nothing else.

This new shift completely revolutionized his sales success. Continuing on with the pursuit of coming into appointments with a relentless desire to serve the customer and be 100% transparent with them brought him to the top revenue producer of every company he worked for from that point on. Having reached the upper echelon of every company he worked for in Minnesota and successfully starting and running a small business with his wife, the decision was made to move across the country. Arriving in Phoenix, Arizona, Brad settled in with a company where despite having to start from scratch, he again climbed to the top of the class for sales volume, reviews, and other prestigious awards. After helping customers purchase over $31+ million dollars worth of home improvement volume over the past 25 years and $18+ million of that coming in the last decade (after radically changing his approach), Brad decided to put everything that he had learned into helping others discover this new/modern way of connecting with 21st-century homeowners.

He has now developed a sales training course and written a book that is like nothing else on the market today. Brad now works with companies and individual sales representatives that are growth minded who are looking to increase their bottom line while keeping a long-term connection with their customers, continuing to adapt to 21st century homeowners.

Choosing Brad Penner means partnering with an experienced coach who is dedicated to unlocking your potential. I am offering personalized strategies, proven methods, and unwavering support to help you navigate challenges.

Book A Discovery Session

Buy Brad's Book

Step By Step Process For Achieving Success

01. Assessment

02. Goal Setting

03. Coaching Sessions

04. Ongoing Support

Sales Representative Coaching Business Coaching Sales Representative Coaching Business Coaching Sales Representative Coaching Business Coaching Sales Representative Coaching Business Coaching Sales Representative Coaching Business Coaching Sales Representative Coaching Business Coaching Sales Representative Coaching Business Coaching

Unlock Your Potential With My Expertise

Book a free strategy session with me to see if we are a good fit for you and your business.

Get in Touch

Buy Brad's Book

real success stories from Brad's personal clients & our coaching clients over the years

Our appointment with Brad P from the Window and Door Store went smooth and made our decision stress free. He arrived early, was very informative and went over the process in detail. We especially appreciated his help making decisions based on our style and goals. He was very patient and down to earth. We are a returning customer and would definitely recommend this company! Thank you!

I went to the Maricopa Home and Garden show in Glendale specifically looking to arrange some estimates for replacement windows. I selected four companies to come to my home and provide estimates. Of the four sales representatives that visited my home, several made me feel like I was walking into a car dealership: gimmicks, fabrications, exaggerations, and high pressure tactics. One representative stood out as refreshing, knowledgeable and personable. Brad Penner from the AZ Window and Door Store connected with me in a personal and professional manner with respect, honesty and integrity. No gimmicks, no bad mouthing other companies or products and no high pressure sales tactics. He provided me with a detailed estimate and answered all my questions. I am pleased to have had the opportunity to be provided the information in a detailed, and respectful manner to allow me time to make my own decision and do my own due diligence. If Brad is the example of the caliber of service I can expect from The AZ Window and Door Store, then I am happy to have them install my replacement windows. If you want to have a positive sales experience without all the hype and high pressure tactics of some of the other big name companies, then please call AZ Window and Door Store and ask for Brad, you won’t regret it.

Brad is a great representative for Window & Door Store.

No pressure. He explained everything and even made suggestions to make our window package even better. We are able to replace every window and patio door with high quality and at a reasonable price. We are very excited for their installation. It was a pleasure working with you Brad.

After dealing with two other window companies, we finally found confidence in choosing AZ Window and Door Store. This was thanks entirely to the specialist Brad Penner.

Brad’s communication throughout the entire process was exceptional. He assisted us with many decisions regarding our window replacement, answering our questions with sincerity and confidence. This built our trust in choosing AZ Window and Door Store for our project. The pricing was favorable compared to some other quotes we received. However, the real standout aspect was our clear understanding of the entire process, from start to finish, and the high quality of materials used.

I met with Brad, my sales specialist. He was able to provide me with the best option for my home and needs at a fair quote right off the bat—no going back and forth, no adding or taking away from product quality just to meet a quote number.

He provided me with the Anlin Del Mar windows series at the best quote he could. I received lower quotes from other companies, but at a cost to product quality. To me, a lower price didn’t actually save me money—it just meant receiving a lower-quality product. Due to the Arizona heat in the summer, I needed the best possible windows to keep the heat out, and Brad offered just that on the first quote. This review covers only the sales part of the process. I will update my review on the installation once completed. However, I expect it to be great based on the company’s years of experience. The warranty from Anlin is also excellent, though I hope I never have to use it.

Update: My windows have just been installed and I absolutely love them - inside & out! Not only are the windows well made and framed out beautifully, the installers did such a spectacular job.

(Shout out to the installers, Jason & Jacob Castillo -thank you both!!)

The overall experience with AZ Windows & Doors was above my expectation. Quality and professionalism from the moment I met my sales rep Brad until I waved goodbye to Jason & Jacob today. Highly recommend this company.

After speaking with 3 different window companies to replace all the windows in ky house, I decided on AZ Windows and Doors. My rep Brad Penner was very thorough and knowledgeable but without pressure. I have just placed my order and look forward to seeing my new windows!

AZ Window & Door was recommended to me by a family member and my painter. I contacted them, and they had a designer named Brad come to my house to discuss my doors within a couple of days. The designer helped me select the doors, finishes, and hardware. I never felt like I was being led in a direction that I wasn’t comfortable with, and I never felt pressured to commit. Ultimately, I took some time to think over my decision and was very excited about my final selections. I followed up with Brad, who was able to come back to my house and finalize things. I took a day to read through their agreement and return an executed contract. Pros: The representative was very patient and knowledgeable. The representative was very patient and knowledgeable. The pricing was good, and there were some payment options available to reduce costs even further. AZ Window & Door had been very responsive, and all appointments were scheduled promptly and completed in a timely manner.

Excellent and professional experience with The Window Door Store from start to finish. Brad P was great providing the estimate, arrived on time, friendly, easy explanations, and no wasted time or high-pressure sales tactics. Just facts and a plan and a competitive estimate. Excellent install by Adrian and his crew. Adrian and crew were truly skilled, professional, respectful of our home, kept us informed of the process at every step, and detail oriented in their work. Adrian and his crew kept the mess of construction to a minimum and provided great clean up. We were very impressed with the installation, and we are thrilled with our new windows.

Brad was very punctual, even early. That was a nice change from recent experiences. Presented a professional explanation with no pressure to move ahead immediately. Followed up to questions right away. Looking hopefully forward to company following thru to support his efforts.

Brad was very professional and gave us a very thorough presentation so we knew exactly what we are getting. He was up front with time lines and what to expect as we move forward. Due to his low pressure sales technique and thoroughness we made the decision to go with AZ Windows and Doors.

I couldn't be happier with the AZ Window and Door experience. I met with 5 companies for my window and entry door replacement project. The cheap guys couldn't meet the quality product and warranty of AZWD, and the remodel guys want to pressure sell you. Brad was amazing to work with - he helped me find the package that worked in my budget and I didn't have to trade quality or warranty for price. No pressure either gave me time to compare and came back 2 more times to get it right. Would recommend giving them a try! Will update when the project is done.

Our windows have not been installed yet so I can only comment on Brad who was our sales representative. I have nothing but good words for Brad. He was on time and his professionalism was exceptional with a very broad knowledge of his product. We have sat through many sales presentations in the past who relied on the high pressure approach that never worked or sat well with us. Brads no pressure presentation and knowledge of the widows reassured us that we were purchasing a high quality product. Now only time will tell if their Windows are what they say they are and they're installation people are well experienced provideing quality service. Thank you Brad it was a pleasure doing business with you.

ALL I can say about AZ Window & Door Store is THANK YOU, and I owe it to my salesman: Brad P. He finally allowed me to restore my faith in mankind. As we do business with salespeople, we realize 99.9% of them are pure liars and thieves. NOT our Brad. He is that rare 0.01% of human kindness and pure honesty... so they DO exist, and I will never stop telling everyone just how amazing he is! We have been dealing with large companies for window replacement for our entire house. VERY expensive project (like $25K+ for 18 windows, and that's the low end), so with something so serious and expensive, you expect honesty and a settled feeling of not being manipulated. Brad allowed me to make better decisions with the right windows for the best prices. He shared the different types and the pros/cons of each. He helped us make the best decision on styles and types of windows and why... showed us examples of each one. One of my favorite things is that he had NO pressure on us. He was here to educate us and provide the answers we hoped for. He explained everything thoroughly, and I honestly can say NOW—if you EVER need windows, doors replaced, etc.... go with Brad P. Thank you, Brad.

My name is John Krabbenhoft, and I am a proven Contact Center Professional with over 25 years of experience in fast-paced customer service and contact center environments. For the past decade, I have set an average of 2,367 new appointments annually, generating $114.7 million dollars in the home improvement industry. Brad Penner asked me to share my perspective on his performance. After reading what he had written, I got excited. My only concern? Keeping this brief, as he’s finally giving in to his passion for helping others succeed! There’s something different about Brad—I knew it when I met him 14 years ago. I set appointments for him and five other talented Design Consultants at a well-established remodeling business in the Midwest for a decade. Our team’s average conversion rate was 54%, but Brad consistently outperformed that. Simply put, his numbers don’t lie. Brad provides a template to shape the habits we already possess, moving beyond the traditional, limited in-home sales approach. His program works for anyone willing to knock on a door—and in today’s world, that’s hard enough. Beyond that, he’s committed to guiding you individually, more like a consultant than just another sales coach. Brad walks you through small, strategic changes that drive remarkable results.

I was really skeptical when Brad said he was writing a book on sales.Don’t get me wrong—Brad is a true expert on the topic—but I couldn’t help thinking, Not another book on how to sell. I was Brad’s manager for eight of his eleven years at Window World, including the time when he broke his arm. I remember the challenges he faced during that period. But then, I saw a transformation. He discovered the secret to his newfound success: serving his customers instead of selling to them. Brad’s approach will stop you in your tracks and make you rethink everything you thought you knew about sales. His method shifts the focus from pushing a product to truly helping customers, creating a more positive experience for both you and them. The short book you hold in your hands has the power to transform not only how you sell but perhaps even how you approach life. It’s about learning to serve while growing your business—an approach that leads to long-term success.

Howdy, my name is James Seacrest. I own a window and door replacement company called Modern Resolution Windows and Doors, and I just wanted to take a moment to talk about Brad Penner. I met Brad about a month to a month and a half ago, and since then, my numbers have increased by over six figures. That means in just four weeks, we've generated an additional $25,000 per week—just by changing the way we approach sales. If this is something you're interested in, I highly recommend taking advantage of his course. Brad knows what he's talking about—there’s no BS. He's been there, done that, and his guidance has truly helped me. I can’t thank you enough, Brad. We're definitely going to keep working with him, and I want to make sure others hear this message so they, too, can increase their sales and dramatically improve their results—all without using high-pressure tactics. This is the 21st century; we're in 2024 as I record this, and Brad’s modern approach to consulting—let's call it sales—is the way forward.

Hey, this is Terry De Rosier. I started my own contracting company in 2001, including a Window World franchise. Brad Penner was one of my top salesmen when I was actively selling and managing the company. My wife runs it now, but I can tell you—Brad Penner is one of the most ethical and thorough salesmen I've ever worked with. He was always a top seller and consistently one of the best salesmen in our company. So if he’s offering a course to teach his skills and salesmanship, you can’t go wrong. If you're looking for ethical, engaging, and fun sales training, get Brad Penner's course. He's great!

Hi, Jason Pate here from Minneapolis, Minnesota. I just want to share my testimony about my experience working with Brad Penner. I was first hired by Brad in 2006 when he was my manager at Owens Corning in Apple Valley, Minnesota, and what I saw was unbelievable. I saw a man who could relate to customers like no one else. People genuinely liked and trusted him. Now, I’m an old-school “tin man” type of salesperson, and sometimes that approach can push people away. But what I learned from Brad was the importance of working on yourself. He invests so much in self-improvement that he can connect with almost anyone he meets. Over the years, I watched him consistently be the top salesperson. We worked our way up together, and no matter where he went, he was always breaking records. Every company he joined saw him set new benchmarks for success. To this day, I don’t know anyone—literally anyone—who has as many glowing customer reviews as Brad Penner. I've done all kinds of sales training, from Bally Total Fitness to Prepaid Legal, and Owens Corning’s excellent 10-step program. But what Brad offers takes sales to the next level because no one else does what he does at that level and with that degree of expertise. So if you're in sales and want to break through to the next level, I highly recommend Brad Penner as both a coach and a mentor.

My name is Jim Walsh, and I want to share a few words about Brad Penner and his expertise in sales and training. Having worked with Brad, I've learned a lot from his techniques, even after years of selling myself. You're never too old to learn, and Brad offers valuable insights into sales strategies. I highly recommend him to anyone seeking sales training or coaching. He's a knowledgeable, ethical professional, and his courses are truly beneficial for anyone looking to improve their sales skills.

My name is Ken Paeth, and I worked with Brad Penner for about five years. What stands out most about Brad is his approach in the home—he was authentic and communicated exceptionally well with his customers. As a result, his closing rate was incredibly high, yet he never used high-pressure tactics. His customers always felt comfortable because he genuinely listened and found solutions for their needs. It never felt like a sales pitch—it felt like a partnership. I highly recommend any sales course Brad offers; I have no doubt you would gain tremendous value from it. Hope this helps!

Pat Hoy here from The Villages in Florida. I've since retired, but I want to share a few words about Brad Penner. I was Brad's sales manager at Window World in 2009, and there are a few key things that stand out about him. Brad took every job seriously—he was dedicated to his customers, always there to address any issues, and ready to help whenever I needed him to solve a problem. His ability to present a product in a clear, concise manner made it easy for homeowners to make informed decisions. Brad quickly became one of the company’s top revenue producers and earned glowing reviews from customers. Brad's ability to train and develop salespeople, as well as provide companies with specific advice on how to build and scale their sales teams, is second to none. You would be doing your company a great service by hiring him. I truly miss working with him, and I have no doubt he will continue to achieve great things.

My name is Brandon Scott, and I worked with Brad Penner for several years at a home improvement company in Arizona. Brad shared his experience working with another home improvement company back in Minnesota, where he gained many years of experience. From my very first interaction with Brad, I was impressed. He was incredibly kind, open, and always willing to help. As a sales representative in corporate America, I had learned quite a bit, but I realized I needed to understand what Brad was doing because his numbers were outstanding. He was performing at such a high level, and I wanted to learn from him. He told me, "First off, you have to get away from that traditional sales process you're used to. You need to be yourself and go into the home ready to serve the customer and genuinely help them." That really struck me-Brad's authenticity, integrity, and tenacity were evident, and I knew I had to learn more from him. I started calling him between appointments, and he would coach me. I never once felt like he was being condescending; he was always helpful. His process works.The synergy that came from that approach was incredible - it helped me hit my sales goals, transformed how I carried myself in the home, and improved the entire experience for both me and the customer.

Brad was very punctual, even arriving early, and provided a professional, no-pressure explanation while promptly following up on any questions, with hopes that the company will support his efforts

After comparing five companies for window and door replacement, I found that while some were cheaper, none matched AZWD’s quality and warranty. Unlike remodel companies that used high-pressure tactics, Brad provided a no-pressure experience, helping me find the right package within my budget without sacrificing quality. He gave me time to compare options and even returned twice to ensure I made the right choice. I highly recommend AZWD and will update once the project is complete.

I had a new fiberglass entry door system with sidelights installed to replace the rotting original unit in my 1970’s townhouse. The salesman, Brad, did not try to pressure me into buying anything, explained everything well, and did a good job. Everything was installed sooner than the estimated lead time on my contract. The installers were professional and did a very good job. The installation was quick and didn’t cause much disruption to my house even though they had to basically cut a big piece out of my front wall and replace it. They also replaced the rotted lower sill board at no additional charge. The replacement trim on the inside of the house that they put in looks good and matches the rest of my wood trim. Everything looks very good. Overall, it was a much easier and more pleasant experience than I expected. Assuming that everything holds up well for a very long time like it is supposed to, I would recommend this company.

Brad, the "MN window guy," just left, and I could not be more pleased. Not only did I get a great deal, but I also really appreciated his "no pressure" approach—no red flags during our conversation like one of their competitors. Matter of fact, I get more pressure from the kid down the street selling lemonade. He made no outlandish promises; he only gave us a time frame (weeks). I actually got one more window than I had planned, and the money I saved will pay for a nice vacation! I am totally confident the install will go just as smoothly. Kudos to Brad on his sales approach!

I have enjoyed doing business with this company. Starting with Brad, the rep who came to our home and made a presentation. He asked great questions, listened to our answers, and presented on the merit of their product. Unlike some other presentations, he did not bad-mouth other companies. He did not try to close the deal with any pressure tactics but presented data and product evidence. Brad, excellent job representing your company! Follow-up has been spot on, communication in the process is outstanding, and we feel very confident that we will receive a quality install. Brian, a final inspection and measurement person, was also very professional and courteous. I held off on this review to see if the company would meet my expectations, and they have met and exceeded them. Looking forward to our final install, and again, AZ Window & Door, my compliments to your outstanding team!

We recently ordered all new windows (18 in total) and 2 doors thru Window World. Brad Penner was our sales representative. He spent over 3 hours making sure we were happy, informed, and confident throughout this process. The pricing was amazing, but for us, we felt like Brad really cared about our total experience, and not just the outcome of awesome windows and doors. He's passionate, detailed, and has a lot of patience. Along with years of experience. He's just amazing!

Brad was very professional and gave us a very thorough presentation so we knew exactly what we were getting. He was up front with time lines and what to expect as we move forward. Due to his low-pressure sales technique and thoroughness, we made the decision to go with AZ Windows and Doors.

Our windows have not been installed yet, so I can only comment on Brad, who was our sales representative. I have nothing but good words for Brad. He was on time, and his professionalism was exceptional, with a very broad knowledge of his product. We have sat through many sales presentations in the past that relied on the high-pressure approach, which never worked or sat well with us. Brad's no-pressure presentation and knowledge of the windows reassured us that we were purchasing a high-quality product. Now, only time will tell if their windows are what they say they are and if their installation team is as well experienced in providing quality service. Thank you, Brad; it was a pleasure doing business with you.

Brad was a great salesman! No pressure. I had the windows put in during the April/May timeframe with good quality and installation. When I had a question about the locks and the fitting of the top window, I left a message with Brad, and he called me back within the hour. He explained exactly what to do. I very much appreciated both the professionalism with the sales and the quick response, which helped me understand the lock switches. I love the windows and the value they added to my home. I no longer have to put plastic up on the north-side windows of the house.

This review is for the salesman Brad Penner. I'll update once the window install is complete. Brad was a no-pressure salesman who explained my various options and created quotes for each option. I was able to take a week or so to study the options, ask Brad questions (which he promptly and cheerfully answered), and also had him update the quotes. There was no pressure to buy, no hard sales pitch, just a pleasant experience. I do not respect or like a high-pressure, hard-pitch salesperson; I would have asked them to leave. Updated 9/13/23: The window installation has been completed. Connor and Bradley were the installers. The installation went great! Connor and Bradley were excellent—both were professional and efficient. Connor and Bradley worked non-stop and completed the installation in one day. The installation was perfect and very clean. Once the install was completed, they cleaned both inside and outside the house. In addition, Brad Penner (the salesman) stopped by during the day to check in on the install, making sure I was happy with everything. Great follow-up by Brad. Overall, I am very pleased with the new windows. I am very pleased with the entire experience from start to finish. I would recommend this company to anyone looking to replace their windows.

Just recently, we had five new windows installed from Window World, and overall, we had a great experience. We got quotes from a few different places, but after we met with Brad from Window World, the decision to use WW was the obvious choice. Brad was professional, knowledgeable, and wasn’t pushy, which made our experience so much more positive. Additionally, Luis and his team also did a great job installing our windows. We’re really happy with how they look, but what has impressed me the most is how quiet they make things and how much warmer our rooms are now that we had WW windows installed.

Brad did a great job understanding what we were looking for and presenting the options that would best fit our needs. He let us make the decision, answered all of our questions, and never pressured us into making a purchase. Because of Brad’s approach, we did purchase two exterior doors and are looking forward to having them installed later this year.

My wife and I had been looking at new windows for years. We finally decided to move forward due to how inefficient our current windows were in the house. We had setup quotes with over 10 companies, including one with Brad from Window World. Brad was the only salesperson who was not high-pressure and didn't waste our time with a 2-hour sales pitch. His prices were the lowest out of all the others, and he also gave us a heads-up about the delay in windows due to Covid-19 (every company had the same issue). Fast forward to the install date—we couldn't have been more impressed with the window quality and with the workmanship from Joe, our installer. We even got a call from Brad following the install to ensure everything went well. I was impressed with everything from start to finish!

We've used WW now on three separate occasions over the years for bay window, standard window, picture window, specialty window, and now patio door replacements. The products are adequate and not over-built. Minor problems are addressed immediately per the ironclad warranty. Options are somewhat limited; however, we've found that not an issue. Cost is appreciably less than competitors, and the marketing is low-key and stress-free. No "buy today" pitch or videos to watch—just window sales. Brad Penner has helped us get our work done repeatedly and is a knowledgeable professional who doesn't beat around the bush.

We have worked with Window World Twin Cities twice and loved the experience both times! Brad was our salesman both times. He didn’t try to pressure us or use any of those “salesman techniques.” He just gave us all the options and let us decide. We got a great value in our windows—price and quality. The installation team was super respectful and nice and did a great job! A few months after our first set of windows was installed, we ended up with an exterior crack. (All the windows come with what seems like a warranty that is too good to be true, but we have proof of how good it is!) We called Window World and let them know about the crack. They said they would need to send someone out to measure, but because I kept the stickers that came on each window, I had all the info they needed, and we figured everything out over the phone. They were there very quickly and replaced the window—no questions asked, no fees. So now we’re updating more windows with Window World, and my mom did her whole house a year after our first great experience!

Brad came to the house right on time. He was very professional and explained everything and much more about the windows I wanted. I had 5 other companies come out for estimates. One company came to my door 3 other times asking if I’m ready to sign and get new windows. Wow, very high pressure!!! Brad was not high pressure—he explained my needs. Brad even came back to answer my husband’s questions. It was an excellent experience.

We had a great experience from start to finish. Brad came out to give us a quote, and we loved that he wasn't pushy at all! He gave us the quote, answered all our questions, and said he would leave it up to us to get in contact with him when we made a decision on if we wanted to jump in and get new windows. The installers were super friendly, showed up when they said they would, and did a good job cleaning up the mess!

We did not really have to think twice about our decision once we got our quote from and met with Brad at Window World. We waited to hear out two other companies, but Brad's creative solutions and Window World's affordability really made our decision a no-brainer! Brad made us feel confident in our decision because he allowed us to take our time in reviewing our options, and we felt absolutely no pressure to sign on the spot. This was incredibly important to us as this is our first major home renovation. We are really looking forward to our new windows and would recommend this company to anyone!

Our salesperson Brad was great. He was on time, knowledgeable, zero pressure, and very easy to do business with. Really appreciated not having a high-pressure sales experience. It made our decision to go with Window World much easier! Thanks, Brad P.

Brad was fantastic when he came to discuss our project needs. In the end, we did not move forward with the project due to finances. However, Brad was informative, patient, and professional. He was rather transparent in regards to what our needs were in relationship to what the company could satisfy. There was never a time that I felt the pressure to "close the deal," and that type of sales tactic is not seen very often anymore. I strongly recommend this company!

Brad was very professional, with a pleasing approach. He was knowledgeable about the products and asked his associates for confirmation on one or two issues. We both were extremely satisfied with the visit and decided to use your company, mainly due to the no-pressure presentation! Well done, Brad!

We had called a competitor of theirs for an estimate and were quite shocked at the ridiculous high price of $20,000 for 3 double-hung windows and a new patio door. The competitor, which also starts with a "W," teaches their employees to price gouge their customers, starting with a HUGE bid, then slowly offering "discounts" to bring the quote down to about $14,000. The sales pitch was horrible—the salesperson attempted multiple times to have us sign a contract immediately and even called a manager in front of us to pretend to argue in order to lower the price further. By the time they left, we were so upset that we almost didn’t call Window World. However, when we did, the person we spoke to was kind and listened to our needs. They sent out Brad, and as soon as we met him, we realized how professional and knowledgeable he was. He truly listened to what we wanted to replace and wrote up a quote. We were astounded when the price came in at just over $6,000—no price gouging, no dishonesty. Brad is a wonderful salesperson who cares and does not try to push people into anything. We highly recommend Window World to anyone looking for new windows and doors. What a wonderful experience! The way WW handled everything was TOP NOTCH! Thank you, Brad! You and your company ARE THE BEST!

Brad Penner was incredibly helpful in my decision to purchase from AZ Windows and Doors. I knew what I wanted and he showed me a variety of options to fit my house. Brad was easy to work with, professional, able to answer questions and provide me with the information that I needed in order to make a decision. I am looking forward to the installation.

Brad came out to our house for an estimate yesterday 7/13/2023. He was professional, friendly, on time and knew his stuff! He answered all my questions and I didn’t feel rushed at all. We can’t wait to get our new doors installed!!

After having a few high-pressure sales calls from other installers in the valley, Brad (Penner) was a breath of fresh air as he simply walked us through the process and explained the pros and cons of all the decisions. As an engineer, I appreciated feeling like I had plenty of time to ask questions and make decisions. I would recommend him to anyone looking to replace their windows and doors.

Brad Penner was prompt and on time for the estimate. He is knowledgeable, friendly, and is someone who really cares about the customer and their satisfaction while doing his best to get you the best price possible. Hopefully, the windows are the quality we are expecting and the installation is smooth and professional. The warranty for the Anlin windows really can’t be beat, and since we live on a golf course, that was an important consideration for us.

Met with Brad, and he was well-spoken and easy to have a conversation with regarding the window and door process. He provided straightforward information for us to understand the process without feeling pressured to make a decision during the consultation. He was professional and polite, which made me feel comfortable moving forward with the process. My rating now is based on my initial experience, and I will update as the process continues with the completion of the job.

I truly cannot say enough good things about this company! From our sales rep Brad to the entire install team—Josh, Keyonna, Rob, Derek, Josiah, Nicky, and Sal—the stucco guy, everyone was great and a pleasure to work with. We had all 21 windows replaced along with a sliding glass door, which I felt was going to be quite the undertaking, but not for this crew. They were on time, they were kind, they were thorough, and they took pride in what they were doing. I was blown away by the well-oiled process they have in place. Brad even popped over today to ensure everything was going well, made sure we were happy, and walked us through how to use the new windows. Not to mention how clean and crisp everything looks now—it’s like we have a whole new house. We can’t thank you enough!

Brad started my experience with Arizona Window & Door Store off with his punctual timing and bubbly personality. He asked what I was interested in and then confirmed with his colleagues to make sure that I was getting the best product to make what I envisioned happen. He was informative and very friendly. I would recommend Brad and his team to my friends and family. I am looking forward to working with him in the future.

I'm so glad I called this company. I don't like salesmen, and I don't like the fact that they don't interact with you on a personal basis—they are usually so to the script and pushy. When Brad came to our door, he was very friendly and outgoing. He listened to our concerns, he asked questions, and he didn't push us into anything that we could not afford or didn't want. He explained everything thoroughly and went above and beyond to make us feel that we had made the right choice in choosing this company. If we need any more windows or doors, this will be the company we call. Thank you again, Brad, for helping us make the right choice.

The salesperson, Brad Penner, was a pivotal reason for us electing to do business with The Window and Door Store. He didn't come in and hard sell us; he was very to the point about the products they offer, the best-in-class warranty that comes with the windows, as well as the quality of work the install teams do. He tailored his presentation to what we wanted to know and see. Our windows haven't been installed yet, but we definitely intend to follow up once installation is complete with additional feedback.

The sales experience I had with Brad was easily one of the most seamless sales experiences I've had overall and definitely the best when it comes to our window quotes. There was absolutely no pressure to buy or sign on the spot, which is typically a big negative for me when it comes to a large project like this. He took the time to answer questions, asked us questions, and didn't hesitate to double and triple confirm certain parts of the project, such as min/max window size, stacking limits, etc., that could potentially be a problem. Throughout the process, he was very timely in his responses and ensured we were clear on the process from start to finish—options, next steps, etc. We have future plans for additional work, and based on the sales experience alone, we will definitely be looking at Arizona Window and Door Store to do the work.

The customer service I have received so far is beyond anything I would have imagined in this day and age. Brad Penner, the salesperson who helped me, arrived early, was super friendly and knowledgeable, and cheerfully answered my many questions. He called one of the construction managers to ensure he was providing accurate costing for a request I made to have a window replaced in a different shape than I currently have. The estimate Brad provided clearly described the windows, sizes, costs, installation, and ancillary costs, which was night and day from the prior estimate I received from a different company. As if that level of customer service wasn’t already stellar, I had casually mentioned that my next project after the windows was the replacement of exterior siding. He said he knew of a company in Minnesota that had planned to open operations here prior to his move to Arizona a couple of years ago. Further, he offered to reach out to them to see if they had in fact opened operations here, and if they had, he would call and ask them some questions to see if he felt comfortable recommending them to me. Reader, this man then scheduled to meet with them at my house on his own time so they could meet me and measure for an estimate. Then, he drove over 30 minutes to my house to meet with them in person. Hopefully, the window installation goes well and they look fantastic, but so far, this has been a tremendously positive experience.

Heart Based In-Home Sales & Coaching Expert

Expert Guidance and Personalized Coaching.

Receive tailored coaching that empowers you to navigate challenges and achieve your personal and professional goals with expert guidance.

Comprehensive Coaching For In-Home Sales Companies

Our coaching services provide personalized strategies for both personal growth and business success. We focus on your unique challenges, offering expert guidance to help you.

Personal Coaching

Business Coaching

Team Coaching

Unlock Your Potential With My Expertise

Step By Step Process For Achieving Success

Unlock Your Potential With My Expertise

Book a free strategy session with me to see if we are a good fit for you and your business.

real success stories from Brad's personal clients & our coaching clients over the years

Lets Develop & Create Your Successful Future

Address

Phoenix, Arizona

Say Hello

info@bradjpenner.com